What is

What is "Haute Couture"?

The pinnacle of fashion, Haute Couture is a representation of French opulence. Custom made clothing is referred to as stunning works of art created by top designers from across the world and fashioned from pricey, rare, high quality fabric that is meticulously sewed by a group of highly trained artisans and craftsmen. Although the phrase ‘Haute Couture’ is often associated with French culture, it may come as a surprise to learn that the first real Couture House was established in 1858 by an Englishman by the name of Charles Frederick Worth, at number 7 rue de la paix in Paris. 

Source: Npr.org

The term "Haute Couture" is heavily guarded, it is a legal term in France and for any collection to carry the label one has to pass a series of criteria. Anyone who designs clothing cannot claim to be a couture designer. To be considered “Haute Couture”, brands need to design customized made to orders for private clients, have an atelier in Paris, employ over 20 full-time staff members and at least 20 full-time technical people, they need to present a collection of at least 25 original designs twice a year (January & July) at the Paris Couture Week. The term "Haute Couture" is only applied to 14 designers.  Some of the well-known brands that create Haute Couture include Christian Dior, Chanel, Ellie Saab, and Versace. A number of fashion brands now use the name "couture," which may or may not be associated with the category of "Haute Couture."

Source: HarpersBazaar

 

 The term "couture" has permeated popular culture. Nearly every fashion business has inculcated this term for their collection description. The best Haute Couture stores in the world may be found in the triangle d’Or area of Paris. In order to fully experience the world of luxury shopping in Paris on your next visit to the World's Fashion Capital, take a stroll through Avenue Montaigne, Avenue George V, and Rue Francois 1er. You may shop for the most prominent designer clothing from brands like Dior, Chanel, Hermes, Louis Vuitton, Gucci, Balmain, Givenchy, and more on these three lovely streets that make up the shopping triangle. 

 

Swarnim Dwivedi

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