Instagram is a highly popular photo-sharing app and a social networking platform. Towards the end of 2020, it has seen a meteoric rise and reached over 1 Billion active users monthly. What makes Instagram irresistible? It is the constant evolution of its digital expanse. The launch of Reels, Live streaming sessions, Stories, IGTV, Gifs, Emoji sliders, Polls, face-filters, etc, makes it an interactive app. Millennials and Gen Zers go gaga over Instagram, as they can search the trending fashion, lifestyle, and even the latest news. Instagram is a fine tool, as it is using Augmented Reality to grab the attention of its users.
Read on to know about Augmented Reality...
Do you know what Augmented Reality(AR) is?
It is an astonishing technology that captures the real setting and adds sensory effects like visuals, sound, and others to it. For example, Have you ever caught Pokemon or trained Pokemon for a battle with the Pokemon Go app? I am sure you have. Pokemon go app is an AR mobile game. Through it you can see digital Pokemons on the ground, that is, in a real environment. AR utilizes the physical world and creates virtual layers over it. AR blurs the line between reality and fiction. The most popular feature of Instagram is the filters. They work through AR technology via a camera lens. These AR filters are computer-generated effects on real-life images. Now, you can now even use various filters while making a video call.
Why does Instagram employ AR technology?
Instagram offers a fine user experience to remain at the top of its game. It experiments and adopts new technology to evolve itself. It recognizes the potential of Augmented Reality. Thus, it adopted AR tech in its platform. Instagram launched AR filters in 2017. Instagram users could now adorn a hat, crown, or puppy dog ears with the help of filters via your camera lens. Earlier, only Instagram could create AR filters. But now anyone can create customized filters whether it’s a brand, celebrity, influencer, content creator, etc. This is only possible with Facebook’s in-house AR filter app called Spark AR Studio.
What is Spark AR Studio?
Spark AR Studio is owned by Facebook (the parent company of Instagram). It is a tool to design customized effects in photos and videos or for Facebook and Instagram easily. Previously, it was limited to only a few authorized creators. However, today anyone can create as many filters as they want.Savvy Brands are encashing this idea and using AR filters to promote themselves.
Spark AR Studio Player is accessible through Google’s Play Store and Apple’s App Store.
Facebook offers a lot of tutorials if you are a beginner and don’t know how to create tailored filters. Check this link https://sparkar.facebook.com/ar-studio/learn/tutorials/ to learn how to create different types of Filters.
What are the Advantages of using Spark AR Studio?
1) There is no need for any technical background, Spark AR Studio lets you create countless filters easily.
2) Spark AR Studio is an efficient tool for professional creators as well. It allows one to insert 3D objects, add sounds, hand gestures, etc and alter their properties with ease.
3) Sparks AR assists in building live face-filters and interactive AR games.
4) There is no need to download filters from Spark AR Studio, one can directly upload them to the social media platforms, Facebook and Instagram.
5) Facebook owns Spark AR Studio, thus social media offers a huge audience. More than 600 million people use AR filters on Facebook and Instagram. Thus, AR filters are available to hundreds of users.
6) With Spark AR Studio, Brands are becoming more engaging and innovative by employing AR effects.
7) Spark AR Studio also provides you performance insights about AR effects based on three metrics. The three metrics are Impressions (the number of times your effect shows on screen), Captures(the number of times users used your effect in video and photos), and Shares(the number of times a user shared their video and photo that features your filter).
These are the advantages of Spark AR Studio. Try and Create fun and appealing AR filters today with Spark AR Studio.
Written by - Arunima Sharma and Rishi Singh
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