designmango-Brand Colors: Choosing colors for logo designs

Brand Colors: Choosing colors for logo designs

What does a Red Logo say?

A red logo shows that your brand is powerful and high-energy. If your company is a restaurant, red is a wise choice. Its been proven to increase appetite, which is ideal for business that is trying to encourage good purchases.

Its ability to increase heart rate is also good for brands trying to create urgency.

What does an Orange Logo say?

An orange logo sends the message that your company is friendly and cheerful. This makes it a good choice for brands that want to be seen as light-hearted and not too serious, but still confident.

What does a Green Logo say?

Above all, a green logo conveys the message that your company is environmentally friendly. This explains why it is so popular with organic and vegetarian brands, as well as companies that strive for ethical practices.

It can also be a good choice for financial companies since it reminds consumers of money.

What does a Pink Logo say?

If you have a pink logo, there’s a good chance that women are your target audience. You might embrace a “girly” image and cater to consumers who do, too. If you sell food products, they are likely very sweet. 

If you are in any other industry, you are probably trying to convey the message that your company is lively and fun.

What does a Purple Logo say?

A purple logo shows that your brand is luxurious and imaginative. It can attract consumers who want to be seen as wealthy or wise, as well as ones who are inclined towards a feeling of magic or mystery.

What does a Blue Logo say?

A blue logo shows that your brand is professional and logical, but not invasive. It can create a sense of security and trust in your company. That being said, it might not be ideal if your company is a restaurant or another type of business that sells food.

What does a Black Logo say?

If your company has a black logo, you probably aren't using it to attract attention. your company wants to be seen as well-established, with a strong reputation or sense of elegance, and your logo is part of that desire. 

You don’t feel that flashy colors are necessary to send a message.


 

Arshika Varma

A dreamer. A writer. A poet.