Brand Design Ecosystem: Different touchpoints in Brand Ecosystem

Brand design is a lot more than a brand’s logo.

The logo is only a very small piece of the Brand design.

There are different touchpoints in a Brand ecosystem.

Generally 2 fonts are used. ( 1main font and 1 secondary font )

Communicates about soul and personality of a Brand.

Colour has a incredible psychological power and mean things.

Mostly brands have 3 to 5 colours in them, which conveys brand psychology, philosophy, strategy and it also speaks to the customers.

A lot of people forget about pattern and texture but it is a key design element for a brand.

It helps the brand to get recognized when people come across.

There are millions of photography and animation styles and choosing one style and using it consistently across all Brand touch points.

It solidifies brand recognition when people come across it.

Choose between different illustration styles and iconography styles, according to the brand language which will work as a vocabulary for the brand.

Very few brand think of this element to brand themselves, such as Airtel, Intel, windows etc.

Using a type of layout or style across different touch points establish a strong brand vocabulary which people are going to recognize.

What is your brand voice?

Is it formal, informal, funny, casual, serious?

Identify the different tones of voice that your brand conveys.

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A dreamer. A writer. A poet.