Marketing refers to the promotion of a brand’s products and services through various mediums. The purpose of marketing is to attract potential customers to your brand. Even if you have high-quality products nobody will be interested, unless they have knowledge about it. Marketing states the value of your product/service to your target audience. The ultimate goal of marketing is generating sales, that is, taking the customer down the sales funnel. Therefore, a business thrives when it has sharp and focused marketing strategies.
Do you know what is the difference between Digital Marketing and Social Media Marketing?
We have often seen people using these two terms interchangeably. However, it is not their fault. It can be a little confusing for you too. Let’s make this easier for you to understand. Think of a wheel and its spokes. Digital Marketing is the wheel and Social Media Marketing is one of its spokes.
Digital Marketing is the promotion of products and services to the target audience with a variety of digital mediums. There are two types of digital channels, Online and Offline. Online channels include email marketing, websites, social networking sites, content writing, paid advertising, SEO, affiliate marketing, etc. Offline channels are television, radio, SMS, and digital billboards.
Social Media marketing is also the promotion of products and services, although it focuses only on social networking sites such as Instagram, Twitter, Facebook, Linked In, YouTube, etc. It involves different factors like engaging the audience by creating quirky content, collaborating with influencers, and using analysis tools.
Read in detail about Social Media Marketing.
Remember the analogy of the wheel and its spoke. Thus, we now understand that Social media Marketing is part of Digital Marketing.
Digital marketing is used for various objectives-
- TO BOOSTS SALES AND ROI
- CREATE BRAND AWARENESS
- BUILD ENGAGEMENT AND TRUST WITH POTENTIAL LEADS,
- TELLING CUSTOMERS THE WHY OF YOUR PRODUCT (VALUE OF THE PRODUCT A BRAND IS OFFERING)
- REDUCE BOUNCE RATE
- INCREASE ORGANIC TRAFFIC TO YOUR WEBSITE
Social Media Marketing objectives
- ENGAGE WITH THE AUDIENCE AND HAVE A DIALOGUE
- INFLUENCE PEOPLE
- GENERATE NEW LEADS
- TARGET A SPECIFIC SECTION OF THE POPULATION ON DIFFERENT NETWORKING SITES.
- CREATING BRAND AWARENESS.
In digital marketing, one should design a customized strategy to utilize different channels. It is not feasible to employ all the channels at once. Do in-depth research while designing a digital marketing campaign for your brand. Whereas, In Social Media Marketing, choose a networking site on the basis of the audience and product. Post interesting content regularly. Try to increase your engagement rate. It is not necessary to be present on all social networking sites. Again, research and design customized marketing strategies.
Social Media Marketing is “Indispensable” in your Digital Marketing Campaigns. This statement is accurate. Do you know why? It is because internet users spend 30% of their online time on social media sites. There are more than 4.33 billion social media users. A business must strive to reach new customers. Social media is the best avenue to attract a pool of new leads.
A business that employs Digital Marketing with Social Media Marketing garners extraordinary results. So, while reaching out to your customers on different platforms, make sure you are active on social media networks. All the famous brands whether it’s Zomato, Myntra, Fevicol, Netflix, and many more vigorously engage with the audience on social networks.
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Written by - Arunima Sharma and Rishi Singh
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