designmango-Different types of Social Media Platforms.

Different types of Social Media Platforms.


We know you must be using different social media networks like Instagram, Reddit, Linked In, Discord, etc. More than half of the world’s population is active on various social media platforms. At the beginning of 2021, there were 4.33 people on the public networks. Living in this digital era, a social media network helps us in connecting with others. People interact and share information on digitally interactive platforms. Nowadays, even brands are using these platforms for marketing. The role of these social websites is evolving over the years. From networking, sharing content, giving reviews, to finding jobs. The role of public sites is evolving over the years. Let’s take a look at different social media websites.

Do you know which is the first social media site? Read on to get the answer. Don’t jump to the end!

There are different types of social media platforms. For your convenience, we are dividing these forums into different categories.

1) SOCIAL NETWORKING SITES

Social networking sites are the most popular form of social media. Facebook, Instagram, Linked In, Twitter, etc, all are social networking sites. Here, people connect with others to express their thoughts and opinions. They also form groups and share like-minded content with each other. These sites are for personal as well as professional use. For example, Instagram is used to connect with friends, share photos and videos whereas brands like Nike, Myntra and many others use Instagram for business. They promote their products and reach new customers. Linked In is a platform where you hunt for jobs and connect with people with the same profession. It is mandatory to be a part of social media to remain updated with different trends in today’s world.

2) SOCIAL BOOKMARKING SITES

On social bookmarking sites, Internet users share web pages, articles, photos, and videos with others. Users can bookmark/save links they like, so they can revisit them later. The saved links can also be labeled under different names. For example, if you liked a video on SEO basics, you can label it under digital marketing and save it for the future. You can share it with your professional team too. The famous examples of Bookmarking sites are Pinterest, StumbleUpon, Dribble, Reddit, etc. If your website gets featured on these sites your reach increases. Search engines also look at the backlinks. You can also monitor them to check what is trending in your industry.

3) SOCIAL BLOGGING NETWORKS

Social Blogging websites allow people to create content and publish it for the audience. These sites help in raising brand awareness, affiliate marketing, and attracting potential leads. You can post loads of advertisements on famous blogs. Blogging is the best way to build a loyal community of readers. It also assists in converting traffic into potential leads. Popular social blogging sites are Tumblr, Wordpress.com, Medium, Wix, etc.

4) SOCIAL MEDIA SHARING SITES

Social Media sharing sites allow you to upload images, videos, and audio to a website. People can download the shared media from anywhere in the world. People love consuming visual content. This is a wonderful platform for marketers to target and engage potential clients. Media sharing sites mostly focus on visual content. This helps in brand awareness and generating sales. Instagram, YouTube, Pinterest, and many more are Social media sharing sites. 

5) SOCIAL DISCUSSION WEBSITES

Social Discussion platforms offer the opportunity to engage in discussion about various subjects like news, entertainment, fashion, and lifestyle, etc. People express their opinion and share their experiences on these sites. Marketers must keep eye on these sites to know the public’s opinions. Reddit and Quora are two major discussion networks. 

6) SOCIAL REVIEW SITES

Social Review sites play a major role for a brand. When people wish to buy a product or avail of any service, they look for others’ reviews. It is the voice of the people. It serves as authentic proof and impacts your target audience highly. Social Review sites are Glassdoor, TripAdvisor, Yelp, Foursquare, etc. 

7) SOCIAL GAMING SITE

Discord is a popular group-chatting application. Initially, it was gamers. You can easily download it on your phones, Windows, or Mac OS. It is designed to allow members to message each other. Each community is called a server. Servers are full of text channels and voice channels. Here, you can type, voice chat as well as video chat with others. You can also share images, videos, links, music, etc. Each server has its own subject. You can connect Discord with other apps such as YouTube and Spotify. 

Your business will excel when you keep an eye on all platforms and devise marketing strategies according to customer’s opinions. Read about social listening and its importance for your business.

It is important to understand different types of social media networks and its audience.

Let’s answer the question, we asked in the beginning. The first social media site is Six Degrees. It was launched by Andrew Weinreich in May 1997. On this site, you could set up a profile page, form lists of connections, and send messages within networks. 

Stay tuned for articles on digital marketing. Follow us on Instagram and subscribe to our website now! Tell us in the comment box, Which social media platform is essential for your business and Why?



Written by - Arunima Sharma and Rishi Singh

Powered by - AwesomeSauce Creative Pvt. Ltd. (Awesome Sauce Creative)

Rishi Singh

“The Dreamer” focuses on new business strategies, corporate collaborations, holistic marketing solutions and handles the Awesome culture at HO.