The past few years have been a transformational year for all the industries, big and small. And the way we communicate and advertise has not been untouched.
In last 12 to 15 months, humans have seen one of the biggest pandemic in past century and as a result their psychology and behavior has changed in an un-trackable manner. In 2021, we hope to consider various intrinsic values of human behavior before we could even think of marketing and advertising.
Considering 2020 as the year of transformation for Digital Marketing and Advertising, following are few of the directions that we could consider to tap the digital market in 2021 and beyond.
Consumer Privacy and Consent
Conversational Marketing
Artificial Intelligence and Machine Learning in Marketing
Marketing hubs and E-mail automation
Personalization
Every now and then we keep hearing, ‘data leaked’, ‘million of profiles leaked’, ‘thousands of account info leaked’ and start questioning about the Why’s and the How’s. But, it is us who shared our data in the first hand. Either voluntarily or unknowingly, we gave the consent to record and collect our data.
But, 2020 came with more than just the pandemic. With incremental rise in the usage time and variable, many tech giants have come up with revised privacy and data collection updates. Google, Apple and Mozilla have already rolled the dice of empowering their customers with the rights of controlling their privacy and data.
Has it ever happened that you ended up with certain confusions on a website or a platform and there is no one to help? Well, fret not.
With time, marketers have realized the importance of conversating with the customers. This not only helps in garnering sales, but also increases re-selling and referrals.
“Conversational marketing technologies enable interactions between companies and customers that mimic human dialogue and do so at scale.” - Gartner
What’s hot? It’s Artificial Intelligence and Machine Learning! Are these just hyped up nascent technologies or are they really implementable?
Smart insights has plotted the techniques across the customer lifecycle so you can see how each AI tactic can help take your customers down the marketing funnel. (Smart insights)
They have identified fifteen artificial intelligence techniques that businesses of all sizes can implement, rather than techniques that only major tech giants can devote resources to.
If you are a Marketing Company, you need to be on one of the Hubs. These platforms spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration, data integration and common analytics.
Personalization has completely overhauled the marketing industry by improving the customer experience, increasing retention, sales and further overall profits for the businesses.
Marketing personalization for customers will revolve around the following 3 strategies:
Know the customer’s needs
Remember who they are and their preferences for as many channels as you can
Anticipate their future needs based on the last point.
