A user decides within 5 seconds whether he/she will continue to stay on the website or leave. An appealing layout of the website increases the chance of making him stay. Each and every small detail matters like the color tone, the shape of the cursor, 3D effect, use of multimedia, etc. Website designers must explore new trends to experiment with and include in their websites. Let’s explore the remaining trends.
Check out the Website Design Trends 2021 - Part 1 if you haven't.
11) Dark Backgrounds
Dark colors like Black and Blue bring elegance and sophistication to the site. Black remains always in fashion. Now, black is dominating the websites. The color highlights the content on the page, all the colors stand out a lot more with a black background. For example, A photo magazine website by Clement Merouni, French art director, uses a black background to highlight her works. The black looks powerful and elegant. Web designers must experiment with dark colors.
12) Geometric Grids
They are in vogue for the last two years. The Grids brings clarity to a page layout and makes it easy for the users to navigate the websites. Earlier, grids were seamless but now they are prominent. It makes it easy for the designer to add elements with consistency and speeds up the designing process. Geometric grids are of great help to provide order. The text, images, and videos are proportionately spread on a page. Grids create a rhythm. They also help in clearing the clutter. One fine example of Geometric grids is Mike McQuade’s website https://mikemcquade.com/ . The layout is impressive and showcases the artwork with clarity.
13) Customized cursor
Today, web designers are focusing on the details. They are decorating Mouse pointers with different shapes and elements. The websites become more attractive and interactive. A visitor uses the cursor to browse the website. Thus, one must exploit this opportunity. The white arrow is now old fashion and dull. The adultswim https://www.adultswim.com/ is a cartoon programming website, it displays a cursor as lipstick and sometimes as a hand. Another website HGM Legal https://www.hgmlegal.com/ uses a black bold circle as its cursor. Both of the websites use innovative and cool cursors suitable to their brand. Psychedelic cursors, morphing circular cursors are few examples of custom cursors.
14) Scrolly-telling Design
It is a powerful way to engage the visitors in your story. The audio and visuals effects in the story gives a greater experience to the audience. Scrolly-telling shows the details in an enchanting way. It is a great way to express chronological events. Web designers must keep in mind to give the play and pause controls. It should not distract a visitor but highlight the story. Every Last Drop http://everylastdrop.co.uk/ is an interactive website that tells facts about how much water is used in the UK. Another website SBS-The Boat https://www.sbs.com.au/theboat/ that uses the scrolly-telling technique to narrate a story, the webpage is captivating for the audience.
15) Cartoon illustrations
Websites are evolving themselves to engage their visitors. Designers are now experimenting with many things. Cartoon illustrations look creative and fun. Cartoon illustration and animation provide a pleasant way to interact with the audience. The message is impactful and artistic. MailChimp https://mailchimp.com/en/design/ calls itself more than an email service and the newness and commitment reflect in its website too. Another website is Goliath entertainment https://www.goliath-entertainment.com/, an event organizing brand. Its website is full of animation and illustrations. The website gives a party look that resonates with the image of the brand. Thus, the web designer must experiment with new trends and select the website design trends with the image of the brand.
16) Colorless Design
White creates space for a clean layout. The color, text, images, and any other element gets highlight and more attention. The white feels soothing to the eyes. Kommigraphics, https://www.kommigraphics.com/en/ is a branding company. It provides a clean layout that gives attention to important elements. It uses a custom cursor of circular shape. The colors of different elements look more vivid and the layout looks uncluttered. The colorless design is in fashion and the website must try this clean and aesthetic look.
17) Print design
We all have a connection with old memories. The retro-style fashion is has made a comeback in clothing, radio (Carvaan), vehicle (Vespa), and now in websites too. The print design and magazine layout give a tactile experience. The unfinished and rough look reminds the visitors of the print media. Home Run Studio https://www.homerun.studio/ takes motivation from the print and magazine-style layout.
18) Neumorphism
It is a modern graphic technique. It is a combination of realism, flat design, and skeuomorphism. It tries to copy the real world through drop shadows and semi-flat colors. The web designers try to capture the tactile experience. The link shows examples of Neumorphism. https://www.easeout.co/blog/2020-03-27-25-top-neumorphism-ui-design-examples/
19) Engaging Questionnaires
Today brands are working towards giving their customers a customized product or service. Top brands likely to ask questions from their visitors to present them with personalized options. As the webpages are transition, websites ask suitable questions. This makes them more interactive.
20) Social Stance
Brands are voicing their opinion and showing support for a cause. A brand is more than its products and service, that is, Brand is a personality today. The website showcases the social stance, using bold and iconic visuals. In 2021, many websites are including Covid-19 information for helping the community. Like, we https://www.awesomesauce.in/covid-data-kit have a dedicated page on our website for details on Covid-19. Therefore, web designers must create a space for a social cause. This helps a brand in raising its status quo.
These are the popular trends for Website Design that will reign in 2021. The First Impression must be impactful. So, Web designers should experiment and include these innovative designs to engage the audience. Stay tuned with us for the latest updates. Subscribe and follow us on Instagram. Tell us in the comment box, Which one is your favorite website design?
