Elaborate the thought and outline behind your brand.
Our brand is a reflection of our personal journey and the strong bond we share as sisters. After the unfortunate demise of our beloved father, we were determined to carry on his legacy and create something meaningful in his memory. With hearts full of passion and minds fueled by resilience, we embarked on a path to establish our brand, Aaraaishh.
Who are the founders? Please explain a little about it.
Shahana Akil and Sana Akil are the founders. With unwavering determination and a firm belief in the power of women empowerment, we embarked on this journey without any male support. Our vision was clear: to create a brand that not only celebrates the inherent strength and beauty of women but also provides them with a platform to express their individuality.
What is a very specific problem that your brand is solving?
At Aaraaishh, we take pride in offering a wide selection of authentic and trendy artificial jewellery at affordable prices. Our carefully curated collection showcases the latest styles and designs, ensuring that our customers can stay on top of the fashion game without breaking the bank.
What were/are the difficulties and challenges being faced by you and your brand?
Competition serves as a driving force for us, pushing us to continually strive for excellence and deliver more authentic products. While there are numerous online stores selling jewellery similar to ours, we take pride in distinguishing ourselves by offering robust and high-quality artificial jewellery with a strong focus on customer satisfaction.
What are your brand's offerings?
Aaraaishh strives to provide a comprehensive shopping experience, catering to the needs of those looking for artificial jewelleries.
Did your brand and products make any contribution to the society/ environment/ culture/ community? If yes, please highlight the same
We have a strong desire to empower women in the workforce. As our business grows and flourishes, we aspire to create more opportunities for female employees. We recognize the importance of diversity and inclusivity in the workplace, and we are determined to foster an environment that supports and uplifts women. By recruiting and empowering female employees, we aim to contribute to their professional growth and provide them with a platform to showcase their skills and talents.
How do you see your brand contributing to the world in the years to come?
We envision Aaraaishh as one of the leading artificial jewellery brands in the upcoming years. Our commitment to quality, authenticity, and customer satisfaction sets us apart from the competition and positions us as a brand to watch. We are dedicated to continuously improving our designs, expanding our product range, and staying up-to-date with the latest fashion trends.
What would you like to say to the next GEN of creators?
If you aspire to reach new heights, it is essential to cultivate a strong work ethic and maintain consistency in your pursuit. . Remember that the path to greatness may be challenging, but with unwavering commitment and a resilient mindset, you can overcome obstacles and ascend to new heights of achievement.
