Elaborate the thought and outline behind your brand.
The underlying concept behind our brand is elegantly straightforward: we specialize in crafting exquisite handmade products using the art of Macrame. Each item we create is meticulously handcrafted with utmost care and attention to detail.
Macrame is an age-old technique that involves the intricate knotting of cords to form unique patterns and designs. Our skilled artisans dedicate their time and expertise to master this art, ensuring that every piece we produce embodies a perfect blend of creativity and craftsmanship.
Who are the founders? Please explain a little about them.
I am Pragati Agrawal, who had learnt macrame artform and fell in love with unique art of knotting when was just a kid and now with increasing awareness and love for boho decor have converted childhood hobby into beautiful small business.
What is a very specific problem that your brand is solving?
In today's world, there is a growing need for sustainable yet beautiful home decor and accessories. As awareness about environmental issues increases, more and more individuals are seeking ways to incorporate sustainability into their lifestyles and homes.
What are the difficulties and challenges being faced by you and your brand?
Macrame art form itself is very old form and to bring back it’s awareness among our Indian society and making people understand the importance of sustainable lifestyle.
What are your brand's offerings?
Macrame handmade sustainable products.
Did your brand and products make any contribution to the society/ environment/ culture/ community? If yes, please highlight the same.
Yes, We deliver sustainable products, as an initiative to sustainability.
How do you see your brand contributing to the world in the years to come?
With the help of sustainable products we are reducing waste from the environment.
What would you like to say to the next GEN of creators.
To use more and more cotton based products and avoid using products harmful to the environment.
