Elaborate the thought and outline behind your brand.
Pehnawa wants to keep the spirit of Chikankari alive in the lives of everyone. We aim to provide you with the best Chikankari in the city.
Who are the founders? Please explain a little about them.
Founder: Rakesh Agrawal , he came into business when he was just 13 years old. He initially set up a factory in chowk which manufactures Chikankari, three years ago he had an idea to why not sell readymade Chikhan and there Pehnawa came into market.
What is a very specific problem that your brand is solving?
Pehnawa aims to provide the best and original Chikankari work with excellent quality. Also we are a strong supporter of women empowerment and therefore we are associated with an NGO named Ekal.
What were/are the difficulties and challenges being faced by you and your brand?
Sustaining in the market is not easy today, the challenge that we face is competition with other brands, our Chikankari kurtis are handcrafted and require lots of time and energy .
What are your brand's offerings?
Our brands offer Chikan kurtis for women and girls of all ages, be it for office wear or an ethnic wear day. We have stock up for all occasions where you can rock with our latest and classy collection.
Did your brand and products make any contribution to the society/ environment/ culture/ community? If yes, please highlight the same.
Ekal is an NGO which has over 50,000 women, for handcrafting the Chikhan kurtis we hire them and provide them an atmosphere where they can find a living. We also provide them with donations every month as a contribution to our society.
How do you see your brand contributing to the world in the years to come?
I have a vision for Pehnawa , I have a very soft corner for my brand and I wish to see flying colors of Chikankari work around the world with Pehnawa.
What would you like to say to the next GEN of creators?
I would say ‘Go with the Flow’ , your journey would be a roller coaster ride with lots of lessons and learning. And one more thing I would like to add is to invest in advertising because saving money by not advertising is like stopping the clock to save time.
