Elaborate the thought and outline behind your brand.
Shhhuv and Briii isn't a fast fashion Brand, it's a label who cares for the environment and creates handmade apparels. We are a sustainable homegrown Brand focusing mainly on creating classy yet comfortable clothes for the youth and also the genX.
Who are the founders? Please explain a little about them.
Shhhuvnbriii is brainchild of Shuvadip Baidya and Bristi Ray. Shuv being an illustrator, photographer, graphic artist and textile/product designer while Bristi being a fashion designer, illustrator, creative head and having a good knowledge about patterns and sewing. We both being product designers came together to create this brand for the beautiful people.
What is a very specific problem that your brand is solving?
We provide classy and stylish apparels with unique patterns while being comfortable as we want to set the trend of comfy and high fashion clothes, keeping in mind the comfort zone of the user. Our products being solely handmade we provide employment to the local craftsmen and artists. Also our products being sustainable we don't harm the environment.
What were/are the difficulties and challenges being faced by you and your brand?
As there are gallons of boutiques and apparel start-up brands the main challenge for us was the uniqueness of the products. We worked out brains off brainstorming what we can/could deliver the audience that carries its own unique and trend setting touch.
What are your brand's offerings?
Comfort has always been a major factor for people. While the current generation is focused on stylish clothes despite of the comfort factor. What we are providing is being stylish while carrying the comfort as our target audience is wide.
Did your brand and products make any contribution to the society/ environment/ culture/ community? If yes, please highlight the same.
Currently, we have just started, so we don't have a huge impact on the society, but we aim to create product which will be support the local craftsmen, artists and under privileged women, thus helping out the society.
How do you see your brand contributing to the world in the years to come?
We surely aim high. Our first Target is to go nationwide and gradually worldwide. Our product will surely remain sustainable and earth friendly and thus minimizing the carbon footprints.
What would you like to say to the next GEN of creators.
There is a mother rule of any business "quality over quantity." Always aim to create the best quality products keeping the ecosystem and environment in mind.
